online advertising

Emerce Performance: a crypto coin for the advertiser market

New crypto coins are shooting like mushrooms, now there is also the new virtual currency for the advertiser market: Adcoin.

This coin must prove its value in microtransactions and with the generation of clicks, leads and customers within advertising networks such as Google Adsense. How Adcoin is going to do this and what the added value is compared to, for example, Bitcoin, co-founder Jerry Donker tells Emerce Performance on 16 November in Amsterdam.

Emerce Performance is Emerce's annual event on online advertising and the question of how to generate more sales, requests, downloads or leads. Leading media managers, strategists and planners give a glimpse into the kitchen and share their experiences and successes.

Of course we have more speakers. Bol.com was a passionate television advertiser, but that changes radically. The budget has been transferred to online, and for this the company has designed a number of flows. Esther Elberse elaborates on this method.

Just like Emerce Engage, attention is also paid to GDPR. The GDPR is a European general data protection regulation. This privacy regulation is about the 'protection of natural persons with regard to the processing of personal data and on the free movement of these data'. What is the GDPR and what does this guideline mean for agencies and advertisers?

The Netherlands is reasonably at the forefront when it comes to online advertising. Nevertheless, there are areas in the world where other and new things happen, and Arjan Bolhuis (IPG Mediabrands) is gladly there. For years he worked in Asia and Australia.

Performance is again held at Pakhuis de Zwijger. Maps here.

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