Online marketing specialist Traffic4u sells its Spanish subsidiary to the local Internet Advantage specialist.
The parties do not announce how much is paid for the takeover. It is clear, however, that Internet Advantage doubles its production capacity with the acquisition of nine employees. After a growth of fifty percent in 2011, the company expects to close the year just started with a turnover of 2.5 million euros.
Internet Advantage works from Madrid and Salamance. He company was founded by the Dutchman René de Jong. With the acquisition, he also buys local market share. Until a few weeks ago he realized a quarter of the turnover in Spain. That is now half.
Traffic4u started almost exactly four years ago in Spain. The Dutch marketing specialist says about the sale: "The sale fits within the strategy of Traffic4u International, initiated in late 2010, to bring more focus within the current activities. In the coming year, for example, we want to invest heavily in our campaign management technology bGenius, both in money and in time. "
"In addition, we have gained a lot of experience in the field of on-site conversion optimization with large e-commerce parties in the past year, as a result of which we have gained increasing recognition in the Netherlands as a CRO specialist and we want to continue this line."