SBS will distribute fragments from the Champions League games via Twitter. Some of these tweets end up with main sponsor Heineken.
The campaign is part of Twitter Amplify, where partners are enabled to send short video clips of major TV shows and sporting events.
The Twitter Amplify deal with SBS6 and Heineken is the largest in the Netherlands to date, according to Adformatie. The aim is 'to take the next step in the experience of the UEFA Champions League matches'.