campaigns

Heineken, Twitter and SBS6 share fragments Champions League

SBS will distribute fragments from the Champions League games via Twitter. Some of these tweets end up with main sponsor Heineken.

The campaign is part of Twitter Amplify, where partners are enabled to send short video clips of major TV shows and sporting events.

The Twitter Amplify deal with SBS6 and Heineken is the largest in the Netherlands to date, according to Adformatie. The aim is 'to take the next step in the experience of the UEFA Champions League matches'.

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Category campaigns, Interesting Articles

Campaign panel: HelloFresh - campaigns
campaigns

Campaign panel: HelloFresh

Three experts assess a campaign in the campaign panel. This time a radio campaign from HelloFresh. Site: hellofresh.nl Customer: HelloFresh Office: XXS Media used: Radio and PR, no Twitter, no Instagram, no hashtag and even no Facebook (where they do write about TV activities) Purpose of the campaign: Branding and activation for HelloFresh Description Since the summer, the HelloFresh commercials have been characterized by a more personal market approach
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Rapha scores online with her female supporters - campaigns
campaigns

Rapha scores online with her female supporters

In its niche (cycling) the online very popular Rapha scores very high in our Social War research. It successfully addresses a new, female target group and thus increases its already high online engagement. This time, the feminine side of the tough Rapha. Successful in a niche When we started the Social War research in 2012, Rapha was immediately a brand that attracted attention
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Belsimpel starts new year with rebranding - campaigns
campaigns

Belsimpel starts new year with rebranding

Telephone vendor Belsimpel.nl starts the new year with a large-scale rebranding. Together with bureau Dawn, a campaign is being conducted in which the term Belsimpel Method predominates. In the new campaign, the company shows that consumers at Belsimpel can always go for 'appropriate advice'
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Uber closes marketing deal with Couverts.nl - campaigns
campaigns

Uber closes marketing deal with Couverts.nl

Reservation site Couverts.nl has concluded a playful collaboration with Uber to get restaurant visitors out of the car and in the taxi. For a few days, restaurant-goers who book a table through Couverts.nl receive a promotional code from Uber in the checkout. That is a one-off credit, as Uber distributes so much, of twenty euros
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