Dropbox will open physical sales offices in Europe's largest countries to attract more business customers from there.
Local offices also need to be established in Japan and Australia in order to achieve better contact with local markets. Local telephone numbers are already being used, also in the Netherlands, to convey a perception of localization.
Dropbox has three hundred million users of its storage service, of whom less than two percent pay for additional storage or business usage options.
In an attempt to better serve the business market, including with local contact points, new elements are added to the cloud drive. According to CEO Dennis Woodside against the Financial Times, the novelties focus primarily on helping users collaborate on documents. Specifically: real-time responses to shared documents, chat and collaborating on a shared document.
The storage service faces a number of major competitors on this route, including Google and Microsoft and Box.