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Kleding.nl launches Fashiola in Germany

Kleding.nl has launched its first international sister site. With Fashiola.de almost all German online clothing stores can be searched. Fashiola is the international brand name of the clothing search engine, which was introduced in the Netherlands last May.

In total, at the launch of Fashiola, more than eight hundred thousand articles from over eighty webshops are searchable. This offer will be further expanded. The goal is to make www.fashiola.de the starting point for buying online clothing in Germany within two years.

As in the Netherlands, the number of German consumers making online purchases is also growing rapidly. In the past year alone, turnover from online goods trades increased by 27 percent (to a total of 27.6 billion). Clothing, electronics and books are the most purchased online articles in Germany.

One uses part of the technique of the Dutch clothing search engine, but the company has employed local staff to be able to respond to the trends and developments of the German market.

In the Netherlands, more than 7.5 million revenues were generated in the first year for affiliated stores. In the meantime, preparations are also being made for expansion to Great Britain.

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