Catawiki, the Dutch trade and wiki site for collectors, has received an investment of more than one million euros. Peak Capital and Drentse Participatie Maatschappij (DPM), a subsidiary of the NOM, receive a substantial minority interest. The money is invested in an international expansion.
Hein Siemerink, coordinator Peak Capital, says that his investment company has done a lot of research on different business sites. "They are plentiful, but all built by paris or physical shops, I have seen few sites of the quality that Catawiki has."
Catawiki is a current catalog for collectors. Users can supplement these and keep their own collections in it. But also share the collection with others via the site. The site also functions as a web store, apart from as a catalog. The registered users can enter items. These can be objects from their own collection, but also objects that are still being searched for.
Lists of collectors and supply lists of sellers are automatically linked to each other. The sales prices of a certain object can be compared at a glance, making a previously opaque market transparent.
According to Siemerink, Catawiki can argue against the eBay model. Starting a shop on Catawiki is free. Only if the sales value of the offer in the shop is 200 euros or more, the user pays 5 percent commission if he sells something. The earnings model is further based on advertisements.
eBay is the only trading site that Siemerink has been able to find that has more collectors' items on sale than Catawiki. "For a site that has existed for two years, they have put it down impressively."
Peak Capital has invested over one million euros with NOM. The money is mainly used for marketing and development. But, if Catawiki wants to be a success, then foreign countries must also be conquered. Trading in collector's items goes beyond national borders. Foreign expansion is also in the planning. And part of the investment is reserved for this. Siemerink: "We have made no demands, but we think it is important that they go abroad quickly."
René Schoenmakers, one of the founders of Catawiki, announces that the site is 'already quite large' in the Dutch-speaking part of Belgium. "Right from the start, that's the same with the Netherlands, in terms of reach." For the coming year, expansion is planned for the French-speaking part of Belgium, France the United Kingdom and Germany. "From surrounding drawers we can already see a spontaneous visit to our English-language website that we launched a few months ago, " says Schoenmakers.
Siemerink says that eBay sells more than collectibles, but collectively, Catawiki can compete very well with this giant. "That is ultimately the intention."
Catawiki has about 6, 000 unique visitors around 100, 000 pageviews per day. Since its launch in 2008 almost one million collectibles have been added in 50 categories. For example, almost all stamps issued in Europe are on the site. Among other things, 270, 000 comic books and 460, 000 stamps are offered for sale.