New terms are involved in online marketing. Google and Amazon force us to think about conversational, voice branding and the invisible interface. eDay offers hours of inspiration and insights about voice.
Unlike you might expect, Search is far from the voice killer app. And even if a concern such as Carrefour and Google Assistant are a strategic link, it remains to be seen to what extent this new interface is actually suitable for shopping.
What is clear with voice is that all the old ones no longer work and new forms of interaction need to be developed. Because, how convenient is it, for example, to have two invisible speech interfaces in your car? Which assistant do you speak how? A problem that you get with your new BMW as a gift, without a solution. But also: how do you deal with the fact that Amazon is growing rapidly in the Netherlands, but that Alexa does not speak Dutch?
All practical and strategic issues for which there are no ready-made answers.
Emerce eDay brings together several experts from this emerging field to brush you up. For example, Amazon is sending its EU topper Max Amordeluso, the evangelist who knows Alexa and his European possibilities from oats to barley. Jeffrey Rohrs chooses a more overarching perspective and outlines where you can use speech assistants in which business processes. ' You must become The Everywhere Brand '. More generally: music service Deezer tells how algorithms and audio come together in a uniform music and listening experience.
In addition to guest speakers who share insights, there are also a number of companies, also sponsors, who will share their own practical experiences concerning voice and conversational on eDay. These are Xebia, Avenade, Label A and Merkle.