industry wire

The PR Office starts collaboration with ticket marketplace viagogo

Amsterdam, 26 January 2014 - Ticket marketplace viagogo has appointed the PR Bureau as the PR agency in the Netherlands. With the collaboration, viagogo wants to make consumers aware of the existence and benefits of this worldwide ticket platform. viagogo offers tickets for all dance events of SFX Entertainment (such as Q-Dance and Sensation), but also for worldwide sporting events such as the Champions League, Barclays ATP World Tour Finals, NBA Global Games and Roland Garros. The company has customers in more than 160 countries and currently there are around four million tickets on the platform.

Oliver Wheeler, 'Global Head of Communications' at viagogo: "In the past, if you could not buy a ticket at the checkout for a sold out event, you had to take your chances on Marktplaats or on the street. We have set up viagogo to eliminate all these risks by providing a transparent platform where people can buy tickets with confidence for thousands of events around the world, as each ticket is guaranteed to be valid. The ticket prices on viagogo are determined by the seller and about half of all tickets are offered at the selling price or less. That's why it's always worth looking at viagogo right before the event, even if the event is sold out at the box office. "

Camiel Overgaauw, partner at Het PR Bureau, about the collaboration: "We are delighted to be able to add viagogo to our portfolio. I strongly believe in the advantages of viagogo. The security guarantee and the customer service they offer in many different languages ​​clearly offer better service to consumers worldwide. viagogo makes it possible to purchase a ticket for example for a concert on the other side of the world and pay in the local language and currency. I am convinced that when Dutch people have become acquainted with these benefits they will never again move to the black market. ''

About viagogo
viagogo is a partner of more than a hundred big names in the global sports and entertainment world, including:

  • Football: European clubs like Manchester City and Paris Saint-Germain
  • Tennis: Roland Garros French Open, Barclays ATP World Tour Finals, BNP Paribas WTA Finals
  • Rugby: 'Scottish Rugby', 'Hong Kong Rugby Football Union' (including the Hong Kong Sevens), Australian 2013 NRL Premiers, and the 'Sydney Roosters'
  • Music: world-famous artists like Madonna, companies like SFX Entertainment - the world's largest producer of events and festivals focused on Electronic Dance Music (EDM), such as Sensation and Mysteryland.

About the PR Office
The PR Office was founded in 2005 and is led by Marnix Geus, Jacqueline Bosselaar, Frits Hendrikx and Camiel Overgaauw. Specializations are Marketing, Corporate and Crisis PR. The agency deals with brand campaigns, category campaigns, product introductions, copy, brand experience events, speech and issue & crisis campaigns. In 2008 the founders started a second office called PR STUNT. In addition, they founded ViaHenri in 2012: a foundation for and by influencers for which events are organized by Het PR Bureau. In 2013 Het PR Bureau started biko, a management agency for influential storytellers. Since its establishment in 2005, the agency has grown to a team of more than 40 permanent PR professionals. The agency recently set up sister company Blyde. Customers of Het PR Bureau include: AX, Bacardi, Netflix, Port of Rotterdam, ID & T, Roland Berger Strategy Consultants and Spotify. For more information see www.hetprbureau.nl.

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