e-commerce

'Subscription commerce' is growing like cabbage in the Netherlands

The Netherlands has more than a hundred companies and services that use e-commerce according to the subscription model. Customers pay a fixed amount per month and automatically receive the desired items, ranging from razor blades to coffee beans.

An inventory of Subb.me provides an overview of how subscription commerce develops in the Netherlands. The phenomenon here hardly existed three years ago now quickly pops up.

Rocco Stallvord observes that most subscriptions are applied in the Fashion, Food and Lifestyle segments. With his company Subb.me he delivers the technology to deliver this type of subscription services.

In the November edition of Emerce magazine, which will be published at the beginning of November, this new form of e-commerce will be highlighted from a number of points. The central question here is whether subscription commerce is a feature for 'ordinary' e-commerce companies or whether it can be an isolated business model.

For the German mail shop Otto, it is no longer a question whether this new model is useful. Otto's incubator houses the new company Reskribe. That is not a shop, but a supplier of the payment system that hides behind the subscription trade.

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